niche was founded and is managed by Nick Lee.
Nick has a successful and prestigious marketing and pr portfolio. After four years with Saatchi and Saatchi Plc in the early 1990's, Nick first found marketing success in the motor industry. After rebranding and relaunching Holiday Autos (a car rental company now part of lastminute.com), Nick moved on to Mercedez Benz (Chelsea) Ltd. After two years successfully marketing Mercedes Benz passenger cars his next move was to the British Interior Design Association (BIDA) in 2000. This move was to define his career and allow him to find his 'niche'. After four years with the BIDA marketing and promoting interior designers and their work, Nick, after being repeatedly asked, set up his own consultancy specifically and exclusively for interior designers.
The rest as they say is history.
