niche was founded and is managed by Nick Lee.
Nick has a successful and prestigious pr & marketing portfolio spanning 20 years. After four years with Saatchi & Saatchi Plc in the early 1990's, Nick first found marketing success in the motor industry. After rebranding and relaunching Holiday Autos (a car rental company now part of lastminute.com), Nick moved on to Mercedez Benz (Chelsea) Ltd. After two years successfully marketing Mercedes Benz passenger cars his next move was to the British Interior Design Association (BIDA) in 2000. This move was to define his career and allow him to find his 'niche'. After four years with the BIDA marketing and promoting interior designers and their work, Nick, after being repeatedly asked, set up his own consultancy specifically and exclusively for interior designers. The rest, as they say, is history.
Now, after ten years, the first UK based pr for interior designers, niche, is attracting not only UK and European interior designers but interior designers from all over the world, including niche's 3rd client in NYC, Rebekah Caudwell, as well as Italian architects and designers S&L Associati based in Florence. So no matter where you are based, niche pr can achieve local, regional, national and international global pr - both traditional and new media - for your projects.